Industry News

Lexus launches all-new ES Sedan with the world’s first advert written by Artificial Intelligence & shot by an Oscar-winning director

Submitted by Rolina Vorster on Fri, 11/23/2018 - 19:07
Lexus’ global reputation for pushing the boundaries of technology and innovation has inspired the creation of the world’s first filmed advertisement entirely scripted by Artificial Intelligence (AI). The 60-second feature, Driven by Intuition, is directed by Oscar-winner Kevin Macdonald and celebrates- in both its creative concept and its content the bold - innovative and imaginative characteristics that define Lexus as a brand.